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Vidwat ; 15(1):19-20, 2022.
Article Dans Anglais | ProQuest Central | ID: covidwho-2326338

Résumé

This is summary of comments on Rahul Gandhi's much publicised discussions with experts on prescriptions to deal with COVID-19 pandemic and its impact. The article questions the purpose of theses deliberations and comments on the political impact of this public spectacle on brand Rahul Gandhi. There is no doubt that perception and symbolism sometimes matter more than reality in politics but then it should be consciously cultivated to portray the right image. The political space is dominated by super human leaders like Prime Minister Modi who claim mastery on everything. Rahul Gandhi needs to understand his key capabilities ensure that the right message effectively reaches his target audience through the offline and online media.

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